Sarah Jemirifo Biography: Age, State of Origin, Parents, Husband, Net Worth
Sarah Jemirifo Biography Introduction
Sarah Jemirifo is a Nigerian-British fashion designer, entrepreneur, and property developer, celebrated for her luxury fashion brand, Hydration London. Her inspiring journey from hardship in Nigeria to success in the global fashion industry showcases her resilience and creativity, blending her Nigerian heritage with contemporary design.
Basic Information
| Attribute | Details |
|---|---|
| Real Name | Sarah Jane Atinuke Jemirifo |
| Nationality | British, Nigerian |
| Ethnicity | Yoruba |
| Religion | Christianity |
| Date of Birth | February 20, 1969 |
| Age | 56 years old (as of 2025) |
| Occupation | Fashion Designer, Entrepreneur, Property Developer |
| Net Worth | Approximately $1 million |
| Parents | Mr. Jemirifo and Joy |
| Relationship | Single |
Early Life and Education
Sarah Jane Atinuke Jemirifo was born on February 20, 1969, in London, United Kingdom. She hails from a mixed heritage, with a Nigerian Yoruba father who is a successful optician and property developer from Osun State, and an English mother who worked as a secretary. Sarah enjoyed a comfortable upbringing in London until the age of five when her family relocated to Ibadan, Nigeria.
The move marked a significant turning point in her life due to family challenges, including her father’s bigamy, abandonment, and subsequent financial ruin, which forced her to experience poverty and abuse. Despite these hardships, Sarah’s resilience shone through, and she managed to return to the UK, funding her education through hard work.
She earned an Ordinary National Diploma (OND) in Business and Finance at Kilburn College and later graduated with a Bachelor’s degree in Business and Finance from Greenwich University. Her early experiences in Nigeria, filled with vibrant colors and patterns, ignited her lifelong passion for fashion.
Career
Journey into Fashion
Sarah Jemirifo’s career in fashion began in the challenging environment of Nigeria’s slums, where she would redesign clothes as a teenager, stitching and altering fabrics to express her creativity. After returning to the UK, she worked as a personal shopper at Selfridges while pursuing her entrepreneurial ambitions in property development.
Her first significant investment came when she bought her first council flat, which she renovated and sold for a profit. This successful venture led her to repeat the process in various locations, including London, Essex, Liverpool, Spain, and Dubai. Along the way, she acquired practical skills in plastering and tiling, maximizing her earnings from property investments.
Launch of Hydration London
The launch of her fashion brand, Hydration London, was a realization of her childhood dream, blending her Nigerian heritage with modern aesthetics. The brand is renowned for its luxury velvet tracksuits and stunning dresses, including the signature Chilli Pepper Dress, inspired by her mother’s nickname for her.
Hydration London emphasizes storytelling through design, incorporating traditional Nigerian textiles and vibrant colors that celebrate her dual heritage. The brand gained global attention, featuring at a prestigious London Fashion exhibition in 2023.
Future Aspirations
Sarah Jemirifo has also expressed interest in the entertainment sector, particularly in content distribution. Her plans include expanding her fashion brand and potentially starting her own television show, leveraging her experiences from RHOD to inspire others.
Filmography and Projects
Sarah’s work spans both fashion and property development, with notable projects including:
| Project | Year | Role/Position |
|---|---|---|
| Hydration London (Fashion Brand) | 2020 | Founder/Designer |
| Various Property Development Projects | 2010-Present | Property Developer |
| Fashion Exhibition in London | 2023 | Featured Designer |
Personal Life
Relationship Status
Sarah Jemirifo is currently single, having previously been in a relationship with a boyfriend who significantly supported her early property journey by gifting her £30,000 to purchase her first council flat. This pivotal moment marked a turning point in her financial success.
Her Christian faith plays an important role in her life, shaping her resilience and guiding her through personal challenges. Sarah recently reunited with her mother after 30 years of separation, although the reunion was complicated due to her mother’s previous absence.
Influences and Inspirations
Sarah draws inspiration from her Yoruba and English heritage, incorporating elements from both cultures into her designs. She admires influential figures such as Folorunso Alakija, Aliko Dangote, Oprah Winfrey, and Rihanna, who motivate her to pursue her dreams and empower creativity in others.
Social Media Presence
Sarah Jemirifo is active on social media, where she connects with her audience and promotes her fashion brand:
- Instagram: @sarah.jemirifo
Her posts often highlight her designs, lifestyle, and entrepreneurial journey, inspiring her followers with her story of resilience and success.
Net Worth
As of 2025, Sarah Jemirifo’s estimated net worth is around $1 million. This wealth stems from her fashion brand, Hydration London, successful property development ventures across the UK, Spain, and Dubai, as well as income from brand partnerships and fashion sales. Estimates of her wealth vary due to undisclosed property transactions and fluctuations in fashion-related earnings.
Conclusion
Sarah Jemirifo is a dynamic and inspiring figure in the fashion industry, known for her resilience and creativity. Her journey from the challenges of her upbringing in Nigeria to becoming a successful entrepreneur in the UK exemplifies her dedication to her craft. As she continues to expand her brand and influence, Sarah remains a beacon of empowerment, inspiring many with her unique story.